Arts + Crafts Holdings Philadelphia

• Concept Development for ACH Facade and Interior Lobby

• Facade Rehab Design

• Exterior Neon Smiley Signage Design

• Custom Mural Design and Coordination

• Interior Neon and Signage Design and Coordination

• Site Administration

Velocette Studio designs with artful whimsy for one of Philadelphia’s largest real-estate developers.

Philadelphia based real estate developer Arts and Crafts Holdings entrusted Velocette Studio to update the facade and lobby of their building located at 461 N. 3rd Street. The client desired a minimally invasive facelift that would modernize the building to fit the brands fun artful identity. Velocette Studio answered the client’s call and created big results for the exterior using a black and white paint scheme topped with custom neon smiley signage and plantscaping. This whimsical design was carried into the small entrance lobby where custom neon lighting and murals greet the buildings tenants each day.